If you know me in real life… you know I’m a big believer in karma. I’ve always believed that what you put out in the world will come back to you, and try to keep that in mind in my personal and professional life. I just don’t see the point in putting out the negative. One place that good karma pays off in spades? Blogging.
In my 5+ years of blogging, I’ve learned a lot, but the number one thing is that community is SO important. Being part of a community is the best part of blogging – making new friends, collaborating on opportunities, and just being part of this crazy little (big) world. If you’re a positive influence on that community, it comes back to you in the best ways. So how do you have good blogging karma?
Comment and Reply
Commenting on other blogs is the best way to build community. You learn about others, they learn about you. I’ve had many, many comments that have turned into conversations and friendships. In addition, every comment you leave has the opportunity to link back to you – a lot of WordPress blogs have comment luv, which shows your most recent post, and blogger allows you to have a profile (even if you’re on WordPress) that you can have your blog link in. It allows the blogger you’ve commented to an opportunity to learn about you, but it ALSO is an opportunity for other commentators to find you too!
Along with commenting comes the responsibility of replying, and I’m a big believer in replying for the same reasons I comment. No one wants to feel they’re talking to a wall. You can respond within your blog (like I do), but many bloggers I know respond via email. Even a simple “thanks” shows that you’ve read a comment and appreciate it. I don’t know about you, but when bloggers respond to me, I come back. When they don’t, I don’t. Simple.
Help Others with Sponsored Posts
We all work hard on our blogs, and when we get a sponsored post? We want it to be successful. Many, many people just click out of these sponsored posts and you know what? That stinks. We work hard on those. We want to do well so we can get more of those – because that helps us all keep blogging! So when you see a sponsored post, read it. Click on the links in it. Comment on it. See a tweet about it? Hit that retweet button (it literally takes a second). Not only will you find cool products and services, but that blogger will remember your support and come back to support you in return. It ends up helping you in the long run, and it’s so appreciated!
Read something you love? Share it.
This took me a while to figure out, but once I did – wow. There are things I read that I love and agree with, but obviously weren’t written by me or posted on my blog… but that absolutely does not mean my readers wouldn’t love it too! One of the best places to do this is on Facebook. When you share another blogger’s work on your Facebook page, you can tag their page in your post. By tagging them, you get access to both your likes and their own. That increases engagement on BOTH your pages, gets eyes on the post, and may garner each of you a few new likes you might not have gotten before. It takes just a few minutes, but the payoff for the time is great, and plus it reminds others to do the same thing. Also, in sharing things that you’re not getting paid for and just love, your readers know you’re being authentic… and that increases engagement too. It’s a win all over the place.
Follow through on promises
This is a massive pet peeve of mine. A while back, I was big into sponsoring other blogs and ran my own sponsorship program. One thing that drove me crazy? When the people I sponsored didn’t deliver on what they were promising! I hate not getting what I’ve paid for. One of the reasons I shut my sponsorship program down is exactly that – I couldn’t deliver on everything I wanted to offer, and I don’t overpromise things. For me, it’s under promise, and over deliver. It’s a phrase I learned at a company I used to work for, and it’s stayed with me since because it’s SO true. Do what you say you’re going to do, and people will respect you – and come back to you time and time again.
Offer knowledge and advice freely
It’s the best when people share their knowledge, and the worst when people hoard it. Some of my favorite bloggers are ones that share what they’ve learned and have a thirst to learn from others. Blogging is still a new industry, and we’re ALL learning. Blogging changes every day, and it’ll continue to do so. The more we share, the more we learn and grow from others. If someone asks me a question, I do my best to answer it, and I’m always reaching out to others when I see them doing things I love. Most will share. The ones that don’t? Well, I may not be coming back to them. A great example of someone who shares is Nadine over at Blog Brighter – great stuff there!
Anything I left out? What do you do for good blogger karma?