Unless you’ve been living under a rock, you probably know that yesterday Target released their much-hyped Lily for Target collection. Women flocked to Target to snag it…but I wasn’t one of them. I purposely didn’t even try. Instead, I watched the craziness unfold through social media, and it all went down just as I thought it would.
Now, I live in the south (as much as I fight it, Virginia is technically the south…), I’m a sorority girl, and I’m a mommy blogger. I’ve also been plus sized a good portion of my life, so Lily Pulitzer has mostly been out of my size range and budget. This collection should’ve been right up my alley, right? So why didn’t I shop?
The lines/expected inoperable website. Some of the photos of the lines I saw rivaled Black Friday (without the order and rules that accompany that). Here in northern Virginia, someone said the lines started at 4am. Target’s website kept crashing as people tried to get to things online and check out as quickly as they could. Things disappeared from people’s online shopping carts as they were checking out. This mama doesn’t have time for that. Where was I? Sleeping – like you’re supposed to do in the middle of the night.
Limited selection. Every time they do one of these collaborations, it’s limited, so by definition they’re only going to make so many. The plus sizes were only available online. I read that there was only one of each size in each store. There was never going to be enough for everyone, and honestly? I didn’t feel like fighting.
People are greedy. Many of those people standing in line apparently acted just as I thought they would. They took entire racks of stuff because they were the first ones there and could. I read stories of people selling things out of their carts. THEIR CARTS! At most stores, there were no buying restrictions, and much of the collection (if not all) is already up on eBay, selling for twice and three times the price. Greed is just ugly.
I’m not falling for it. All of the above? It happens almost every time Target does a collaboration with a high-end designer. When are we going to get it? It’s just creating more greed and breeding consumerism. I also thought the point of these collaborations was to make designers more accessible to the average person. Hello? Average person here. Not accessible to me with the problems above.
It’s just stuff! Is it cute stuff? Of course it is – there wouldn’t be demand for it if there wasn’t. Would I have bought some if it happened to still be there when I got there for other shopping at 11am? Probably. Instead, I spent yesterday morning with the things can’t buy at a store – my family. We had breakfast and went to the park. That’s way more important to me than things. Even if they are really cute.
What about you? Did you shop Lily for Target yesterday?